MARIE

Build a new Energy Renovation Strategy around the Mediterranean

Activation du marchéMarket Activation
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    • Market Activation

    To stimulate the market for energy renovation, three measures were defined and are going to be tested in the pilot projects of the MARIE project:

    2.1 - Activate ERB Demand through communication plans
    2.2 - Activate ERB supply and professional skills development
    2.3 - Promote Business Cooperation

    For more informations on the experimentations, please go to "Success stories"

    Measure 2.1 - Activate ERB through communications plans

    Description:

    How to reduce the gap between awareness and action? This is the challenge that this measure will try to meet testing new methods of communication

    Objectives:

    A major objective of this measure is to put into action a plan of communication at European level to develop awareness or behaviour change vis-à-vis the energy renovation with targets identified namely:

    • The masters of private public work (professional and business), individuals, etc..,
    • Building professionals and Energy,
    • The intermediary actors involved in the process retrofit (Institutional likely to promote and support energy renovation, real estate professionals, actors funding).

    Tools /Methods:

    To meet this goal, three phases have been scheduled :

    Phase 1: Development of a Strategic Communication on the topics of energy renovation and energy efficiency of buildings in Europe.

    Phase 2: definition and testing of a communication plan applicable on three pilot projects.

    Phase 3: designing a communication strategy guide for "MEDBEES"

    Ongoing activities an outputs:

    Phase 1 is now complete. It has, through an analysis of the communication environment in RE, make strategic recommendations approach to communication between players and market focus.

    It provides a rich base to launch Phase 2 that is to say, develop communication plans that will be tested on three selected pilot actions:

    - Pilot action 3.3: Development of business services for local SME to push and pull the energy renovation market in MED regions

    - Pilot action 1.2: Urban planning study for Energy Efficiency Improvement

    - Pilot action 3.2 : Regional support strategy to increase quality and innovation of technological products for EE in buildings.

    For more informations, please consult deliverable of the phase 1 by registrating you on Associated partner platform

    Strategic Measure 2.1 first draft will be available in APP in December 2013

    Strategic Measure 2.1 final document will be available in APP in June 2014

    Measure 2.2 - Activate ERB Supply and professional skills development

    Description:

    How to increase professional skills adapted for ERB new practices.

    Objectives:

    Based in real cases of ERB (best practices), and attached to those selected relevant examples, this measure will identify those training needs for professionals, including for new job profiles, that should stimulate the supply market and develop a training programme for ERB.

     Tools / Methods:  

    For more informations, go to "Success stories" or consult deliverable of the phase 1 by registrating you on Associated partner platform

     Ongoing activities and outputs:

    Strategic Measure 2.2 first draft available in APP in December 2013

    Strategic Measure 2.2 final document will be available in APP in June 2014

    Measure 2.3 - Promote Business Cooperation

    Description:

    Develop and consolidate the MARIE Business Network at the Mediterranean level through but far not only the Associated Partners Platform to make easier business and experiences from projects exchanges.

    Objectives:

    Develop and consolidate the MARIE Business Network at the Mediterranean as a tool to promote exchange and joint development of experiences, projects and business opportunities. To offer new opportunities to the existing clusters in EU-MED area. The main objectives of this network are:

    • To mobilize energy efficiency in building agents and to facilitate their access to MARIE’s results and their contribution to the project.
    • To enhance the capabilities of each of its members, generating synergies through cooperation and coordination of actions between them. 
    •  To facilitate its members’ relation with the European Commission.
    • To develop partnerships with other related business networks.
    • To develop business and jobs creation in MED SMEs

    Tools / Methods:

    The MARIE Business Network, as output of MARIE project, is a space for business cooperation and coordination of actions among private sector associations and business organisations of the Med space interested in working towards Energy Efficiency Improvement in Mediterranean Buildings.

    The main tool will be the MARIE Associated Partners  Platform but as a complement, a specific animation of the clusters’network with physical meetings between their members. 

    Regarding other existing business networks an effective coordination mechanisms will be implemented in order to reinforce cooperation in the following fields:

    • Collaboration in joint R+D projects
    • Dissemination of innovation approaches in financing, guarantee of results, business models, etc. applied to ERB
    • Innovation in professional training

    On going activities and outputs:

    Recommendations to build an effective and useful business network

    Strategic Measure 2.3 first draft will be available in APP in December 2013

    Strategic Measure 2.3 final document will be available in APP in June 2014